The Power of Identify: Building Lifelong Customers

<p>Ever feel like your brand’s messaging isn’t quite landing, despite detailed personas and sharp creative? Or wonder why some customers churn while others become lifelong evangelists, even sporting your logo proudly? Identity marketing flips the traditional approach by focusing not on how your brand looks to others, but on how customers see themselves. To learn the four key stages of identity marketing: how to find, validate, name, and activate your customer’s core identity themes, I interview Veronica Romney.</p><p><br></p><p><br></p><p><strong>Guest</strong>: <a href="https://www.veronicaromney.com/" rel="noopener noreferrer" target="_blank">Veronica Romney</a> | <strong>Show Notes</strong>: <a href="https://www.socialmediaexaminer.com/676" rel="noopener noreferrer" target="_blank">socialmediaexaminer.com/676</a></p><p><br></p><p><br></p><p><a href="https://www.socialmediaexaminer.com/apple" rel="noopener noreferrer" target="_blank">Review our show</a> on Apple Podcasts.</p><p>See P...