Advanced Messaging Strategy: Making Your Product a Must Have

<p>Are you struggling to position your product as essential rather than optional? Wondering why your marketing tactics aren’t converting like they used to? Messaging strategy—not marketing tricks—is what separates forgettable products from must-haves. To learn how to craft a sustainable messaging strategy that makes your product irresistible by addressing real customer needs, I interview Katelyn Bourgoin.</p><p><br></p><p><br></p><p><strong>Guest</strong>: <a href="https://learnwhywebuy.com/" rel="noopener noreferrer" target="_blank">Katelyn Bourgoin</a> | <strong>Show Notes</strong>: <a href="https://www.socialmediaexaminer.com/672" rel="noopener noreferrer" target="_blank">socialmediaexaminer.com/672</a></p><p><br></p><p><br></p><p><a href="https://www.socialmediaexaminer.com/apple" rel="noopener noreferrer" target="_blank">Review our show</a> on Apple Podcasts.</p><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com...