Zorana Pringle on Creativity as a Choice: From Ideas to Action

<p>Dr. Zorana Ivcevic Pringle is a leading researcher in creativity psychology and author of&nbsp;<a href="https://amzn.to/3U0XI5b" rel="noopener noreferrer" target="_blank"><em>The Creativity Choice: The Science of Making Decisions to Turn Ideas into Action</em></a>. In this episode, she unpacks how creativity isn’t just a moment of inspiration—it’s a series of choices. Whether you think you’re creative or not, Zorana shares how motivation, attention, risk tolerance, and constraint shape the process of turning ideas into reality.</p><p><strong>In this episode, we cover:</strong></p><ul><li><strong>Creativity Is More Than Ideas:</strong>&nbsp;Zorana explains how we’ve culturally over-glorified the spark of inspiration and ignored the decision-making and execution behind it.</li><li><strong>The Myth of the “Creative Type”:</strong>&nbsp;Creativity isn’t just for artists—it’s about original, effective solutions in any domain.</li><li><strong>Why Constraints Boost Creativity:</strong>&nbs...