Tamsen Webster on Speaking So They Can’t Unhear Your Message

<p>In this shortcast episode, Erik Fisher talks with&nbsp;<strong>Tamsen Webster</strong>&nbsp;about the hidden structure behind every message that sticks. Tamsen introduces the&nbsp;<em>Red Thread</em>—a framework for crafting ideas that feel obvious in hindsight and impossible to ignore. Whether you’re pitching a project, leading a team, or launching a product, this episode will help you connect what you’re saying to what people are already thinking.</p><p><strong>In this episode, you’ll learn:</strong></p><p><br></p><ul><li><strong>Why Belief Comes Before Behavior:</strong>&nbsp;Tamsen explains why people won’t act on your idea until it aligns with who they believe they are.</li><li><strong>The Red Thread Framework:</strong>&nbsp;A practical way to structure your message using five building blocks—Goal, Problem, Truth, Change, and Action.</li><li><strong>The Role of Story Without Telling Stories:</strong>&nbsp;How you can build narrative logic even if you never tell a single anecdot...