Triathlete Hour: Ep. 88 - Michael D'hulst wants to make short-course cool again

This week, as part of wrapping up our 2022 Multisport Movers & Shakers awards, we’re talking with one of our movers and shakers: Michael D'hulst, the CEO of Super League Triathlon. Michael tells us about how he took a year sabbatical from Volkswagen to try and qualify for Kona—and ended up never going back. Instead, one entrepreneurial adventure in sports led to another and another, and now he’s heading up the effort to—in his words—make short course cool again. We talk about what Super League has planned, how it could succeed, and what it needs to do next, primarily how to tackle the U.S. market. And first before that, we brought on our own short-course expert, Chris Foster, to talk about which countries do treat triathlon as a spectator sport and what we think about the exciting new announcement that women’s triathlon has hit the target to become the next NCAA sport. RELATED: Yes, There Will Be an Esports Tri World Champion This Year