Sports Cultural Synergy in 15th National Games Invents GBA’s Winning Formula

Sports Cultural Synergy in 15th National Games Invents GBA’s Winning Formula

Published on Nov 21
05:12
China Business NOW
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<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">"Host a great event, revitalize a city" is more than just a slogan. The 15th National Games has reframed it as "Host a great event, activate a circle" — the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) cultural, tourism and consumption circle.</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">1.46 billion views of National Games-related videos, 61.9 million&nbsp; content exposures of Cantonese cuisine, 10.48 million searches for travel guides... In the first week since the opening of the games, the "event economy" effect in the GBA has already been fully unleashed.</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-al...