Why Big Tobacco is buzzing over nicotine pouches - Behind the Money

This is a revised version of an earlier episode and clarifies the position of Zyn in the US market. As the popularity of cigarettes has slid in the past couple decades, Big Tobacco has been searching for a new hit product. Now, they think they’ve found it: nicotine pouches. FT reporters Clara Murray and Mari Novik explain how nicotine pouches became popular, and whether they’ll become the sector’s newest addiction or if they will be snuffed out.  Clips from ABC News, ABC4 Utah, CBS Mornings, Theo Von Podcast, Time, TikTok - - - - - - - - - - - - - - - - - - - - - - - - - -  For further reading:<a href="https://www.ft.com/content/7c1dac92-76bd-45cf-ae86-c3d1c94589dc" rel="noopener noreferrer" target="_blank">The new nicotine hit that could save Big Tobacco</a><a href="https://www.ft.com/content/3fa767ac-d675-4e12-92c9-4bb20ea74eb3" rel="noopener noreferrer" target="_blank">Big Tobacco stock rally reveals...