Is there a future for the ‘Amazon of Africa’? - Behind the Money

Ecommerce start-up Jumia was supposed to become the “Amazon of Africa”. Its prospects seemed promising after raising close to $800mn prior to its IPO in 2019 — more than any African start-up. But in the years since, things haven’t gone the way investors probably hoped. The FT’s west and central Africa correspondent Aanu Adeoye explains Jumia’s plans to turn the business around, and what its challenges say about applying western business models in Africa.  Clip from New York Stock Exchange  - - - - - - - - - - - - - - - - - - - - - - - - - -  For further reading:<a href="https://www.ft.com/content/cb7319c9-3483-43f8-872c-b722ac849716" rel="noopener noreferrer" target="_blank">Is there a future for the ‘Amazon of Africa’?</a><a href="https://www.ft.com/content/4279b7c6-624a-4e8b-81ee-1707d8566eff" rel="noopener noreferrer" target="_blank">‘Amazon of Africa’ Jumia fights to rebuild investor trust</a> &nbsp...