61. 从“X家同款”到源头工厂:品牌打假背后的商业博弈

61. 从“X家同款”到源头工厂:品牌打假背后的商业博弈

Published on Aug 11
42:39
商业有厘头
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<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>一通突如其来的客户来电,抛出</span><span>了</span><span>每个品牌都头疼</span><span>的问题:</span><span>假货</span><span>究竟该</span><span>怎么打?</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>从淘宝到</span><span>拼多多</span><span>,从抖音</span><span>到</span><span>小红书</span><span>,“原标尾货”“</span><span>X</span><span>家同款”“代工厂直播间”层出不穷,假货</span><span>不断</span><span>潜入消费者视野。</span><span>本期节目,我们邀请到了</span><span>益普索中国区事业部董事总经理</span><span>、</span><span>亚洲区大数据增长官</span><span>&nbsp;Kelly,</span><span>和我们</span><span>一起还原</span><span>一场</span><span>品牌打假全过程。</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><...