Navigating Seller Risk: A Modern Approach to Pricing Conversations

<p class="ng-star-inserted"><span class="ng-star-inserted">Join Rob Nelson and Peter Parnegg  on this "intellectual safari" as they explore a timely and crucial topic: how to effectively discuss pricing with sellers by understanding and addressing their inherent risk tolerance. Moving beyond traditional, often adversarial, pricing conversations, Peter introduces a Ninja-inspired approach that positions the agent as a trusted advisor and partner, helping sellers navigate their two primary fears: leaving money on the table and the property not selling at all.</span></p> <p class="ng-star-inserted"><span class= "ng-star-inserted">Triggered by observations during the pandemic and the current market shift where price reductions are common, Peter breaks down how sellers' pricing desires are often an expression of their individual tolerance for risk. This episode offers a fresh perspective on visual pricing and the "choices and consequences" framework, empowering agents to guide sellers towar...