Jaguar - Down to Business English

<div> British automaker Jaguar is undergoing one of the boldest transformations in its 100-year history. From switching to an all-electric lineup to unveiling a new brand identity, Jaguar is taking a radical approach to stay relevant in a fast-changing automotive market. But will its rebrand resonate with consumers — or alienate its traditional base? In this episode of Down to Business English, Dez Morgan and I get Down to Business with Jaguar — one of the UK’s most iconic automotive brands. Our conversation traces Jaguar’s history, from its early days as a motorcycle sidecar maker to becoming a luxury automaker with global prestige. We then focus on Jaguar’s current transformation: a shift to fully electric vehicles, a completely redesigned logo, and an unexpected marketing campaign that raised eyebrows. Skip and Dez’s conversation offers listeners a look into brand reinvention, market adaptation, and design strategy — all while improving your Business English voca...