The Protein Push: From Bodybuilding Niche to Global Trend

<div> <p>Once limited to gyms and fitness circles, protein-packed products have gone mainstream. From “proffee” at Starbucks to high-protein rice balls at Japanese convenience stores, protein is everywhere — and the market is booming.</p> <p>In this episode of Down to Business English, Samantha Vega and Skip Montreux explore the rise of the high-protein food market. They discuss why demand for protein is surging, the role of health-conscious consumers and weight-loss medications, and how major brands like Starbucks are repositioning themselves to meet this growing trend.</p> <p> will help you better understand global food trends and improve your business English vocabulary. Key points of their discussion include:</p> <ol> <li>Why the high-protein food market is expected to double in size by 2034.<li> <li>How health trends, plant-based diets, and GLP-1 drugs are driving demand.</li> <li>Why high-protein drinks — especially RTD beverages — are the fastest-growing segment.</li> <li>Ho...