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<p>It’s late 2023, and Gap’s new CEO Richard Dickson is trying to revive the brand’s fading fortunes. Dickson is the man who rescued Barbie from cultural irrelevance and turned her into a blockbuster movie star. To do the same at Gap, Dickson finds out that he’ll have to change Gap’s culture — one that puts a cheerful spin on even the bleakest financials. Dickson also must win back the imagination of shoppers. For that, he’ll try to enlist a big-name fashion designer while pumping up Gap’s ads with some of the hottest pop tracks. But that will put Gap on a cultural collision course with another denim powerhouse. Now, the question is: Who’s got the better jeans?</p><p>Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter</p><p>Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early...