SaaStr 819: Swapping Notes on the AI Revolution in Marketing with G2's CMO Sydney Sloan

<p>SaaStr 819: Swapping Notes on the AI Revolution in Marketing with G2's CMO Sydney Sloan<br /> <br /> Welcome to Swapping Notes, a new SaaStr podcast series where we cut through the AI hype and get real about who's doing what with AI in B2B. <br /> <br /> Amelia LeRutte, Chief AI Officer at SaaStr, and co-host Guillaume Cabane, Co-Founder and General Partner at HyperGrowth Partners, sit down with AI leaders from the companies to share notes and stories on what's working in AI. <br /> <br /> In this episode, we swap notes with G2's CMO, Sydney Sloan.<br /> <br /> Together, we deep dive into the evolving role of AI in marketing and buyer behavior.<br /> We explore how AI is reshaping the buying process, the significance of brand trust, and the future of web experiences.<br /> <br /> The episode also covers the importance of AI orchestration roles and practical advice for founders and CMOs to adapt to the rapid advancements in AI tools and strategies. Tune in to discover insights on how...