Can We Go Viral On TikTok? (Reheat)

<p>TikTok is the wild west of the food media world. It’s less professionalized than Instagram and YouTube, and it holds the promise of virality from the very first time you post. So we wondered: What actually makes a food TikTok go viral? To find out, we consult <a href="https://www.makalintal.com/">Bettina Makalintal</a>, a food journalist and culture critic (who also makes <a href="https://www.tiktok.com/@bettinamak?lang=en">her own TikTok</a> videos), and <a href="https://emilycontois.com/">Professor Emily Contois</a>, who studies <a href="https://www.amazon.com/Food-Instagram-Identity-Influence-Negotiation/dp/0252086546">food on Instagram</a>. Then we get advice from a TikTok star: Joanne Lee Molinaro, aka <a href="https://www.tiktok.com/@thekoreanvegan">The Korean Vegan</a>. (Joanne just published a new cookbook, <a href="https://thekoreanvegan.com/the-korean-vegan-homemade/"><i>The Korean Vegan Homemade</i></a>!) Armed with tips and tricks from the experts — and a pecan pie — can...