034 对话本土骑行服品牌兰帕达:用19年等来风口,年赚5亿

034 对话本土骑行服品牌兰帕达:用19年等来风口,年赚5亿

Published on Nov 7
53:33
品牌消费观
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<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">今年伴随骑行的火热,彰显身材曲线的骑行服,也成了炸街的流量密码。北京长安街,上海武康路,杭州龙井路上,城市里总能看到身穿紧身衣的骑行大军。户外运动火了一波又一波,也成就了不少品牌:受到一线白领热捧的lululemon,中产标配的始祖鸟冲锋衣。在骑行圈,谁最有可能成为下一个lululemon?</p><img data-key="0" src="http://imagev2.xmcdn.com/storages/fcb6-audiofreehighqps/31/35/GAqhDJELAowwAAHfcwMrheZC.jpeg!op_type=4&amp;device_type=ios&amp;upload_type=attachment&amp;name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/fcb6-audiofreehighqps/31/35/GAqhDJELAowwAAHfcwMrheZC.jpeg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/fcb6-audiofreehighqps/31/35/GAqhDJELAowwAAHfcwMrheZC.jpeg!op_type=4&amp;device_type=ios&amp;upload_type=attachment&amp;name=mobile_large" data-large-width="750" data-large-height="500" data-preview="http://imagev2.xmcdn.com/storages/fcb6-audiofreehighqps/31/35/GAqhDJELAowwAAHfcwMrheZC.jpeg!op_type=4&amp;device_type=io...
034 对话本土骑行服品牌兰帕达:用19年等来风口,年赚5亿 - 品牌消费观 - 播刻岛