Adam Selman On His New Victoria’s Secret—“Everything’s a Fantasy”

<p>Sex and sensuality were big themes on the spring 2026 runways, but if there’s one place where sexy is a mode of being rather than merely a trend it’s Victoria’s Secret. The lingerie behemoth returns this year with its famous Victoria’s Secret Fashion Show, this time with the American designer<a href="https://www.vogue.com/article/victorias-secret-taps-designer-adam-selman-as-executive-creative-director"><strong> Adam Selman</strong></a> as its Executive Creative Director. Selman has decades of experience under his belt, but is perhaps best known for his work at<a href="https://www.vogue.com/article/an-exclusive-look-at-rihannas-savage-x-fenty-show-volume-4"><strong> Savage X Fenty</strong></a>, the lingerie brand founded by<a href="https://www.vogue.com/tag/celebrity/rihanna"><strong> Rihanna</strong></a>, whom he has also often dressed, most memorably in 2014, when she accepted the<a href="https://www.vogue.com/video/watch/met-gala-an-emotional-rihanna-discusses-her-cfda-award-with...