2 Types of Speakers - Sales Influence Podcast - SIP 586

<h3>Key Insights on Speaker Types</h3> <p>🎙️ The <strong>80/20 rule</strong> applies to speakers: <strong>80% are descriptive</strong>, focusing on market trends, while <strong>20% are prescriptive</strong>, providing actionable steps.</p> <p>🔍 <strong>Descriptive speakers</strong> concentrate on <strong>"what's happening"</strong> in the market, detailing changes in sales processes and buyer behavior.</p> <p>🛠️ <strong>Prescriptive speakers</strong> are <strong>tactical</strong>, offering <strong>step-by-step implementation plans</strong> and focusing on <strong>behavioral changes</strong> for market success.</p> <h3>Effective Communication Strategies</h3> <p>🔀 The <strong>most effective speakers</strong> balance <strong>description and prescription</strong>, providing both market insights and actionable advice.</p> <p>⚖️ When communicating with customers, striking a <strong>balance between descriptive and prescriptive approaches</strong> is crucial for optimal engagement and resu...