BDTP. Measuring Paid Media for SaaS with Barbara Galiza

<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Barbara Galiza, a growth and marketing analytics consultant. You'll learn about the three types of campaign performance metrics, how to manage attribution via multiple data sources, how companies are adapting to the recent focus on data privacy, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/measuring-paid-media-for-saas-with-barbara-galiza/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.021newsletter.com/p/data-discrepancies-in-marketing-sources">Data Discrepancies in Marketing Sources</a></li><li><a href="https://snowplow.io/">Snowplow</a>, <a href="https://segment.com/">Segment</a> – data platforms</li><li><a href="https://www.datacamp.com/tutorial/decoding-marketing-mix-modeling-a-complete-guide">Decoding Marketing Mix Modeling: A Complete Guide</a></li><li><a ...